This is an interesting ambient advertising campaign launched by MyCareer Salary Centre, Australia, in order to increase traffic on its website. MyCareer Salary Centre acts as a salary resource containing data such as salary ranges and trends by...

In a crucial major development in online advertisements Yahoo has struck deals with four major Web publishers, including one displacing rival Google Inc. The Internet firm marked another step toward creating a sizeable network of ‘premium’ publishers...

European Union competition commissioner, Neelie Kroes, dealt a heavy blow to the opponents of Google’s acquisition plan of online advertiser DoubleClick, when she said that the European Commission will investigate the transaction on privacy...

South African egg company Nulaid had rolled out this print advertisement campaign to boost its much celebrated reputation of avoiding bad eggs. The campaign clearly aims at establishing the firm’s ability to spot and prevent bad eggs going into...

Google Inc., in its fresh move to boost ad programs, has announced the introduction of Google Gadget Ads, which is the latest interactive ad format, at present in an expanded beta with a select group of AdWords advertisers worldwide. Google has also...

News Corp.’s MySpace social networking site has announced on Tuesday to allow advertisers target MySpace users based on the every so often extremely personal information they make public on their MySpace Web pages. The firm will now use these...

Online search leader Google Inc. aims to expand its dominance as it has opened its AdSense contextual ad platform to content owners with sites created for handset browsers. Google will now allow marketers to place contextual ads on sites viewed via...

Volvo has recently launched an online advertisement campaign on a dedicated site to promote XC70. The campaign has also marked the first campaign under the latest brand theme ‘Life is better lived together’. In order to underline the fact that...

Las Vegas tourism officials are about to reveal a fresh blueprint that sketches out a strategy over the next three years to attract tourists from other countries who have inhibited away from the US since the 9/11 attacks. According to reports,...

In its fresh move to flex its marketing muscle, Yahoo Inc. has decided to sell most of the display advertising for England’s leading online social network, Bebo. The agreement between the firms would facilitate Yahoo’s efforts to...