Sep 12 2007
The US advertising spending plummeted in the first half of the year, beleaguered by broad cross-category weakness, a leading industry tracker revealed on Tuesday. According to TNS Media Intelligence, ad expenditure slide down 0.3 per cent to $72.59...
Sep 10 2007
This is the latest television advertisement of Vodafone as a part of the next stage of its campaign to promote mobile Internet. The advertisement. ‘Time theft’, is showing an overworked executive struggling to find time for his partner....
Sep 10 2007
This television commercial, meant for promoting Carl’s Jr. restaurant chain and its patty melt sandwich, drew flakes from a teacher’s association for being offensive. The advertisement was aired during last week’s Tennessee Titans...
Sep 8 2007
Porsche Cars North America named Chicago advertising agency Cramer-Krasselt as its new ad and media-buying firm, awarded its approximately $40 million account, which has never handled a national automotive assignment. Now onwards, Cramer-Krasselt...
Sep 7 2007
Yahoo has reportedly assessing prospective to expand its brand advertising business by agreeing to acquire online ad network, BlueLithium, the fifth-largest advertising network in the US, for about $300 million in cash. California based online...
Sep 7 2007
Lager brand Carlsberg has roped in singer Bryan Ferry to appear in its latest high profile advertising campaign, after he was dropped by Marks & Spencer over his contentious comments about Nazi Germany. The singer has been shown poking fun at...
Sep 7 2007
Google has recently settled a federal lawsuit with American Blind and Wallpaper Factory, as the later agreed to abandon the nearly 4-year-old case without receiving any payment from Google. The suit, originally filed in 2003, has accused Google for...
Sep 2 2007
US Internet advertising spending is all set to outpace radio advertising for the first time, reminding broadcasters that now they need to be more forceful in their grip of online opportunities. According to eMarketer’s recent report, online...
Sep 1 2007
Newspaper industry is performing even worse than it was expected at the beginning of the year, said Fitch Rating in its latest report on the outlook for newspapers. The leading global rating agency reported especially those in the nation’s top...
Sep 1 2007
Dolce & Gabbana once again launched a raunchy advertisement campaign to promote autumn/winter 2007-8 collections. Both the designers have created images of women in dominatrix-style poses whipping naked men in an attempt to turn around...