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Porsche Cars North America named Chicago advertising agency Cramer-Krasselt as its new ad and media-buying firm, awarded its approximately $40 million account, which has never handled a national automotive assignment. Now onwards, Cramer-Krasselt...
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Yahoo has reportedly assessing prospective to expand its brand advertising business by agreeing to acquire online ad network, BlueLithium, the fifth-largest advertising network in the US, for about $300 million in cash. California based online...
Lager brand Carlsberg has roped in singer Bryan Ferry to appear in its latest high profile advertising campaign, after he was dropped by Marks & Spencer over his contentious comments about Nazi Germany. The singer has been shown poking fun at...
Google has recently settled a federal lawsuit with American Blind and Wallpaper Factory, as the later agreed to abandon the nearly 4-year-old case without receiving any payment from Google. The suit, originally filed in 2003, has accused Google for...
US Internet advertising spending is all set to outpace radio advertising for the first time, reminding broadcasters that now they need to be more forceful in their grip of online opportunities. According to eMarketer’s recent report, online...
Newspaper industry is performing even worse than it was expected at the beginning of the year, said Fitch Rating in its latest report on the outlook for newspapers. The leading global rating agency reported especially those in the nation’s top...
Dolce & Gabbana once again launched a raunchy advertisement campaign to promote autumn/winter 2007-8 collections. Both the designers have created images of women in dominatrix-style poses whipping naked men in an attempt to turn around...
Virgin Mobile had launched this interesting and extremely innovative ambient advertisement campaign in Australia to add more subscribers by announcing exciting plans. Through this campaign Virgin Mobile envisaged to involve maximum numbers of people...
H&M has recently launched this smart technology driven advertisement campaign to promote the firm and its products in an innovative way. H&M decided to incorporate semacode to their advertisement in order to enable people buy that product...
This poster advertisement launched by Ann Summers recently cleared by the advertising watchdog, which had attracted complaints for being offensive. The poster is showing a topless woman with the strapline, ‘Making Devon Cream’. The poster...
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