Indian Advertising industry studying the effectiveness of celebrities - Instablogs

Indian Advertising industry studying the effectiveness of celebrities - Instablogs

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Indian Advertising industry studying the effectiveness of celebrities

Balendu , Delhi: Sep 20 2006

Made Popular Sep 20 2006

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Advertising industry is now all set to put star celebrities under tight scanner to evaluate their timely advertising worth. Indian Stars including Amitabh Bachchan and Shahrukh Khan will be examined on quarterly basis to see if they are still worth...

Tags: AC Nielsen Org-Marg, PDM, Celebrity Ad, celeb endorsements

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