The truth behind the characters, or those behind their creations, are the corporate mega-giants still pulling in millions every year. I’m sure many of them need to see an increase in net profits from year to year and are failing to see so due to piracy. FCB, the creators of the ad campaign, do a good job of capturing the ‘mask’ and the ‘veil’ that have been pulled over our eyes to perceive large scale companies that produce products that we commonly pirate with their friendly characters in desperation situations.