Cricket Australia: Big Warnie, England's greatest cricket enemy - Instablogs

Cricket Australia: Big Warnie, England's greatest cricket enemy - Instablogs

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Cricket Australia: Big Warnie, England's greatest cricket enemy

Balendu , Delhi: Jul 6 2007

Made Popular Jul 6 2007

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Cricket Australia wanted to re-ignite over 125 years old fierce rivalry between England and Australia. The campaign was undertaken with a target to sell 1 million tickets for the series to two markets, Australia and England for the 2006/2007 cricket...

Tags: Direct Campaign, Cannes Lions, George Patterson Y&R

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