Financial Times: We live in Financial Times - Instablogs
Financial Times: We live in Financial Times
Balendu , Delhi: May 15 2007
Made Popular May 15 2007
This is an interesting print advertisement campaign launched by Financial Times to promote its brand name and coverage intensity. The campaign aims at highlighting the extent and depth of its coverage. The advertisements are showing renowned and...
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Tags: Print Ad, Financial Times, Media, Business
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Jake
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Jake May 15 2007
San Francisco, United States
Excellent pick up on this campaign. I particularly like how it picques from three different emotional appeals- nature with the sharks, history/politics with the che/branson mash-up, and the future with the last.

One major thing you missed- the Revolutionary ad isn’t just a random revolutionary. It’s based on the image of Che Guevara (go see Motorcycle Diaries!), but if you take a closer look at the face I do believe it’s the image of Sir Branson of Virgin they’re trying to imply.
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