TiVo ties up with CBS to promote new series, shredding its anti-ad image - Instablogs
TiVo ties up with CBS to promote new series, shredding its anti-ad image
Balendu , Delhi: Sep 5 2006
Made Popular Sep 5 2006
In a stunning development, TiVo is likely to ink a deal with CBS to promote the new four series of CBS scheduled to be aired this fall. The deal is clearly a blunt departure for TiVo from its earlier practices as it will provide its stron 4.4 million...
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Tags: CBS, TiVo, WPP, Omnicom Group
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