To call this idea superb is to admit to a jaw dropping political naivety, and to call it quite fresh is to close one’s eyes to the very good reasons why such a callous campaign has never been launched before, or has been very quickly stifled at the concept stage.

This is a stunningly outrageous campaign idea that will misfire so badly that its creator will spend a short career denying having anything to do with it.

It has the most sinister Orwellian overtones and will encourage vandalism to every crossing it is displayed on as people vent their feelings for this repressive, anti-libertarian and intrusive government.

The bloggers are going to be out in force on this one. What fantastic fuel! What a gift to the government’s opposition!

The ad campaign is not by the government! It’s an ironic campaign by persons undisclosed, drawing attention to the UK’s drift into an orwellian surveillance state.